What is a lead magnet?

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A lead magnet is a free offer made available to potential customers in exchange for their email address. These offers usually take the form of content, but free initial consultations can also be considered lead magnets. Lead magnets are therefore also called freebies, content upgrades, or opt-in bribes. Lead magnets are used to convert potential customers into leads.



What is the goal of a lead magnet?


A lead magnet, as the name suggests, serves to attract new leads. This not only covers lead generation, but also influences areas such as branding. Attention-grabbing content upgrades also sharpen the brand's focus and generate positive attention.



How do you choose the right lead magnet?


If you know your buyer persona well, choosing a lead magnet will be easy. Put yourself in their shoes. What interests your customers? What content is so appealing that your website visitors will want to give up their email address for it? kenya phone number data What form of content is most useful for your target audience? Decide what format you want to use to present your content and how you can best present or explain the solution. A lead magnet should definitely be a rather specific piece of content that offers a special solution, ideally a unique one



Where is the best place to place a lead magnet?


A lead magnet should be placed in a thematically appropriate context. For example, if you've written a blog post about inbound marketing, simply place a suitable CTA for an e-book download directly below it. Speaking of which – interested in an e-book with the basics of inbound marketing?


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This call to action then leads to a corresponding landing page , where the e-book can be downloaded for free using a form . Place the CTA in a highly visible area, as it should, of course, immediately catch the eye.