Use brand names internationally

sakibkhan29188 · Post by **sakibkhan29188** » Mon Apr 21, 2025 9:00 am

When considering a new name, be sure to consider the international nature of the word. Globalization is a key word! Check the meaning of the brand name in other languages to avoid awkward translations or confusion. A name that sounds positive and appealing in one language could have a completely different, possibly negative, meaning in another. This could not only lead to misunderstandings but also damage your company's image. Even if your company only operates locally or nationally, your website can be found internationally, as can most social media channels. (International) stakeholders, investors, or suppliers should also be able to understand and pronounce pakistan phone number data your name. A name that is easy to pronounce and remember can significantly facilitate communication and business relationships. And: Think ahead! Perhaps you will soon be expanding internationally. A well-chosen, internationally understandable name can help you tap into new markets and establish your brand globally.

Check the legal status of the brand name!
If you have several names on your shortlist, you need to check whether the names are already being used by other companies and whether you are even allowed to use them. Googling isn't enough; the name may be protected even if it isn't found online. To avoid reputational damage and claims for recourse, you should therefore check thoroughly. You can have the name protected by the German Patent and Trademark Office (DPMA). You can also have the name protected directly as an EU trademark and also for the American and Chinese markets. You can find a detailed article on trademark law : Once you've found the perfect name: How to protect your brand name in our blog. At the same time, you should register the website straight away. Otherwise, you'll end up with a wonderful brand name, but the website will no longer be available. Also block misspellings of your name and set up a redirect to the correct URL so that a competitor cannot use it to their advantage.