Why has this topic become so important in the field of SEO?

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The major search engines only want secure connections. After all, they want to deliver the best search results; site security is simply part of that.

Since they can't actually force webmasters to switch to https, they use simpler but effective methods. Since January 1, 2017, unencrypted pages have been consistently marked as "Insecure" in browsers such as Chrome, Firefox, and MS Edge. These pages naturally lose trust among website visitors because the (usually unfounded) association is immediately georgia cell phone number list created that the site has been hacked or is completely insecure. In addition, a small but visible warning has been placed in Google search results indicating that the site is insecure. This often results in lower click rates.

Google has also recently announced that domains encrypted with SSL will receive a ranking bonus. Therefore, a page may rank better if it is encrypted. However, this naturally depends heavily on the keyword in question and the competition. It's just one ranking factor among many.

Back in 2014, Google announced that it was a ranking factor. This made it clear to all SEOs around the world that action was needed for SEO reasons. You can read the announcement here .