Search algorithm update on search intent

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Hummingbird Update: Knows what you want.Similar to Caffeine , Hummingbird revolutionized the search engine when it was released in August 2013 (Google's announcement actually came a month later).

While Penguin and Panda had a drastic and direct impact on many websites, the 2013 Hummingbird update was primarily noticeable through the fine-tuning under the hood of the Google algorithm. This, too, is an innovation in the Google search algorithm.

The clear goal: to better understand search queries. Why do people search for a specific keyword, what is the underlying search intent ? What search results do they expect?

What has changed?
With the update, the algorithm's language understanding afghanistan cell phone number list was given a semantic basis. Google relies on natural language processing (NLP, which combines insights from linguistics with methods from computer science) to better understand human language—both written and spoken. This naturally affects the results in the SERPs, but is also the basis for voice search and smart assistants.

But first, let’s look at the SERPs: Until now, search results were displayed for individual words of the keyword.