Regional Features of the Global MLM Business

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Have you ever wondered what makes network marketing unique in each country? Today, network marketing is like a whole philosophy of entrepreneurship. Depending on cultural characteristics, economic factors and technological capabilities, this industry differs in its features from region to region.

The MLM model gained particular popularity after COVID-19. This was influenced by new features of doing business: remote work and special care for one's health. By 2023, the global retail sales volume in the bank data MLM industry reached $167.7 billion, which is 1% more than in 2019 ($166.455 billion), according to research by the World Federation of Direct Selling Associations (hereinafter WFDSA).

Today we decided to delve into the regional peculiarities of the global MLM business. Quite often our clients plan to open their companies, striving to cover several countries or even continents at once. Studying the differences among key regions for the MLM industry is very important, since each region is a unique organism with its own development patterns.