Seasonal Email Campaigns to Implement All Year Round
1. Holiday Gift Guides → Product Recommendations Anytime
Holiday gift guides have become a staple of end-of-year email campaigns, offering customers curated product lists to inspire their purchases. Not only do these guides inspire purchases, they also take the guesswork out of gift-giving by offering personalized recommendations. However, this valuable concept doesn’t have to be reserved exclusively for the holiday season.
Customers appreciate guidance any time of year, especially when they’re looking for gifts for birthdays, anniversaries, or other special occasions. Even outside of the holidays, people are looking for product recommendations for themselves, whether it’s treating themselves to personal treats or discovering trending items. By rethinking gift guides beyond the holidays, you can increase engagement, drive sales, and stay connected with your audience all year long.
Adaptation Tips for Lasting Success:
Monthly Featured Products:
Create “Top Picks of the Month” guides, featuring trending items or seasonal must-haves. For example, you might merchant cash advance email marketing send a “Fall Favorites” email campaign in October or a “Summer Essentials” list in June. This way, your email content stays fresh and aligned with what’s relevant at the moment.
Occasion-Based Gift Lists:
Use life events as opportunities to send curated gift recommendations. Some ideas include:
Birthday Gift Guides: Personalize based on the customer’s birthday month, or create generic emails titled “October Birthday Gifts” or “Perfect Gifts for Any Zodiac Sign.”
Anniversary or Wedding Gifts: Personalized product recommendations for couples celebrating a milestone, showcasing luxury or sentimental items.
Baby showers, housewarmings, and graduations: Focus on meaningful, occasion-specific gifts that make shopping easier.
Personalized “Just for You” Recommendations:
Go beyond generic lists by leveraging customer data. Use purchase history, browsing behavior, and preferences to send hyper-personalized emails with tailored product recommendations. An email campaign titled “Our Picks for You” or “Based on Your Last Order, You’ll Love These” can recreate the personalized shopping experience customers enjoy during the holidays.