Popups are a popular way to capture leads, promote deals, and engage visitors. However, when they aren't optimized for mobile, pop-ups can frustrate users and even drive them away from your site. Creating mobile-friendly pop-ups that blend seamlessly with your responsive design improves user experience and increases conversion rates.
As mobile usage continues to increase, smartphones now account for 62 percent of digital minutes spent by users in the United States, with desktops at 29 percent and tablets at 9 percent. Recognizing this shift, Google implemented mobile-first indexing as the default for all websites on July 1, 2019, emphasizing the importance of responsive design practices for websites and web apps.
To make the most of the influx of mobile traffic to your site, it’s essential to carefully craft a popup strategy that encourages users to convert and enter the sales pipeline without interrupting the user experience or, worse, hurting your site’s SEO performance in Google rankings. A thoughtful, mobile-friendly popup strategy not only effectively engages visitors, but also aligns with search medical mail list engine performance best practices, providing a seamless experience that drives results.
Google places utmost importance on a seamless user experience and has therefore issued strict guidelines regarding the incorporation of pop-ups on mobile websites. It considers pop-ups in the form of interstitial advertisements as intrusive and obstructive to the overall user experience while browsing on mobile devices.
It then outlined strict rules to improve the mobile search experience. These include penalizing web pages that display obstructive pop-ups on landing pages (where users end up after clicking on Google search results).
Here is what you need to ensure when designing popups to avoid your website ranking in search results being affected.
Popups should not cover the main content of the web page while the user is browsing
The popup should take the form of a standalone interstitial that the user must close to access the main content.
The Above the Fold part of your page layout shouldn't just include a popup that forces the user to scroll down to access the content.