Add signup links to bios: Make sure your Instagram, X, Facebook, and LinkedIn bios include a direct link to your email signup landing page. Make it clear why people should sign up, such as to get access to exclusive content or a discount.
Host social media contests: Encourage people to enter by hosting giveaways where opting into your mailing list is a requirement to enter. Promote the contest across all platforms and consider partnering with influencers to expand your reach.
Promote Lead Magnets in Posts: Regularly share compelling content that highlights the benefits of your giveaways (ebooks, guides, templates) and include a clear call to action (CTA) that directs users to sign up.
Use Instagram and Facebook Stories: Use interactive features like polls, question stickers, and swipe-up links (if eligible) to drive traffic to your registration page.
Leverage paid ads: Invest in targeted social media ads to promote your lead magnets or exclusive commercial property owners database email content to attract new subscribers.
Pin Subscription Posts: Add a subscription-focused post to the top of your social pages for maximum visibility and engagement.
mailchimp social media email list
5. Use content updates in blog posts
A content upgrade is a lead magnet tied to a specific blog post that offers additional value to readers in exchange for their email address. These upgrades are highly effective because they are directly relevant to the content the visitor is already interested in, making them more likely to subscribe.
Examples of content updates:
Provide a downloadable productivity checklist that summarizes key steps to improved efficiency.
A free template in a design-related post: Offer an editable template (e.g. Canva, Photoshop, or Excel) to help users implement your design suggestions.
Bonus Guide in a Marketing Tips Post: Include a detailed PDF guide with advanced marketing strategies, case studies, or exclusive insights.
A Video Tutorial in a Technical Guide: Provide a short, step-by-step video guide to supplement a written tutorial.
A Swipe File in a Copywriting Post: Share a collection of pre-written headlines, email subject lines , or user-customizable ad copy.
A webinar replay in an educational blog post: Offer readers access to a previous webinar relevant to the blog topic in exchange for their email address.