If your brand were a person, what kind of person would it be?

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Branding and brand identity Selling jewelry online is fun and exciting, but you won’t be able to achieve true success without a clear positioning and a strong brand identity.

After all, a jewel is like a badge, and as such it can convey a message. What is the message you want to convey?

Moreover, telling your brand story means telling your uniqueness. Especially if you are the one who makes your jewelry.

A customer who only sees the finished product will never be able to know how much work, patience and dedication are hidden behind that jewel, if you are not the one to tell it.

Social media, blog, e-commerce…use the medium (or mediums) you prefer, but tell us what's behind your wonderful jewels, how your ideas are born, what your creative processes are, where you find inspiration, how you work the materials, and so on and so forth.

In short, give your customers the opportunity to really get to know philippines email list your brand, just like they would a person.

How much does it cost to sell jewelry online?
You can start selling jewelry online with less than €100. And with Shopify's cheapest packages, you can create your own ecommerce at extremely affordable prices, and start selling by taking advantage of the 14-day free trial.

Inevitably, selling jewelry online is a much cheaper business idea than selling jewelry in a physical store, but don't think that one thing excludes the other.

As we have seen when talking about marketing strategies for jewelry sales, it is a sector where online and offline can find a way to coexist and support each other, obviously with the right methods and timing.

Selling Jewelry Online: Conclusion
By now you should have understood that selling jewelry online is a business idea that can bring enormous satisfaction, but that also requires a huge commitment.

Of course, like any successful business.

Before concluding this article, in fact, I can give you one last piece of advice: apply the same care and dedication you put into making your jewelry to managing your business and your relationship with your customers.

Above all, make sure you make your customers the center of your business and the primary focus of your attention.

Besides, without them you wouldn't have a business at all!