Types of e-marketplaces divided by product categories

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In order to attract users (for example, through the variety and breadth of the catalog), it must also convince a sufficient number of sellers to use the platform.

After all, when we search for a product on a marketplace, we want to be able to choose from multiple options.

It is precisely thanks to this healthy competition that we usually get advantageous sales conditions and prices without having to do research on the Internet to find the best offer.




Types of e-marketplaces
Given the success they have had in recent years, marketplaces have spread like wildfire. Today there are different types.


The first classification we can make is based on the products or services we find on the marketplace. In this case, we will have two different types of platforms.

Generalist Marketplace : offers a wide variety of products that belong greece email list to the most disparate categories. An example is AliExpress , where we can buy almost anything (from clothes to household items, electronic gadgets, jewelry, pet products, car parts and even DIY tools). If you are looking for ideas on what to sell online , AliExpress is a great place to start.

Vertical Marketplace : these are platforms specialized in a market niche or a specific category of products, for example aggregators of different sellers who all deal with the same area. In Italy we have Zalando , where you can buy exclusively clothing items and accessories.


Types of e-marketplaces divided by products sold
This classification includes three types of e-marketplaces.