Online shops : As the hub of customer activity and sales processing, online shops are an indispensable part of e-commerce. An efficient web shop complements or replaces a company's homepage, presents products, creates invoices, and processes orders. These days, no programming knowledge is required to set up and install these systems. Instead, there are numerous cloud solutions that, based on a modular principle, allow even novices to create a functional web shop within a few hours. Depending on the provider, there are russia phone number data numerous functions and apps that can be used to customize the web shop. But be careful: Simply creating a web shop won't generate revenue – you also need to attract recurring visitors to your online shop .
ERP systems : Enterprise Resource Planning (ERP) are software solutions that enable companies to digitally control, view, plan, and monitor processes within their organization. These systems can be used for everything from project management to accounting and production planning. The primary benefit is the automatic flow of data between individual departments and interfaces within the company. This also creates significant potential for optimizing and automating existing processes. For many companies, these systems have therefore become an indispensable part of their business operations, even without e-commerce.
Online Marketing : To be found online by your target audience, your marketing must also be present on the platforms your customers use. The strongest and best-known platforms are Amazon, Google, and social media such as Meta or TikTok. They all have their own advertising network ( Facebook Ads , Instagram Ads , TikTok Ads , Google Ads , etc.), and each behaves slightly differently or requires its own approach to be successful on the platform. What all programs have in common, however, is data about your target audience or any group of people you are interested in. Because this data allows for such targeted advertising, digital ads have become a highly competitive environment in recent years. Nevertheless, they are an essential part of any company planning to focus on electronic commerce in the future. In addition to paid advertising channels, there are also organic online marketing measures, including SEO for e-commerce . This refers to the search engine optimization of online shops so that your products can be found via organic Google searches.
CPQ software : Complex products that can be customized to customer needs with numerous individual steps can now also be offered in e-commerce thanks to Configure-Price-Quotation software. An extension of this is CPQ-E (engineering) software, which also includes the technical processing of a product. When implemented correctly, this allows for the creation of at least customized offers using a configurator, even for purely B2B products with numerous technical details, such as industrial plants. With CPQ-E, this can even be supplemented with 3D models, which completely automate many technical processes within the company.
Digital tools that help with implementation
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