If you are going to launch a business, you cannot monopolize the entire market; you must first segment it. This sounds strange and even complicated, but it is not. In addition, doing so saves us time and money.
When it comes to positioning ourselves with the best possible strategy, we must begin by identifying the different groups of consumers , starting with a broadly defined group and then moving on to more detailed subgroups that are looking for the same thing when purchasing the product or service. These subgroups are different in terms of purchasing behavior, and that is why segmentation is necessary, in order to treat each subgroup as they deserve and carry out the appropriate promotional actions.
It is important not to make certain mistakes, such as relying on trends or looking for segments that require excessive specialization and high risk. For this reason, and to maintain phone number in thailand the survival of your company in the long term, you must learn to segment a market in order to identify business opportunities in underserved consumer groups. To do this, you can use the following list of questions:
THAT:
Benefits are sought by the consumer we are targeting.
Factors are those that influence demand.
What are the most important purchasing criteria?
What is the basis for comparison between the existing offer.
What are the risks perceived by the consumer?
What services does the consumer expect from the product or service?
AS:
Consumers buy.
The purchasing process is underway.
Different marketing mix variables influence each stage.
The product or service is used.
The product is inserted into your lifestyle or operation.