Marketing the finished app

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If we add up the Google Play Store , Apple App Store , and Amazon App Store, that amounts to approximately six million apps ( Source: Statista 2024 ). It's therefore extremely important for mobile app marketing to utilize all channels, as competition is fierce even for seemingly "niche apps." Otherwise, you won't achieve satisfactory download numbers for your app. Follow these tips:

Smartphones are the devices of the social media generation. Accordingly, you should integrate Facebook, X (formerly Twitter), and similar channels into your app marketing plan. Optimize all available promotional channels and analyze croatia phone number data which areas are worth investing in.
Discover well-visited blogs that cover the topic of your app. Contact the author and inquire about integrating a review of your app into their blog. This form of paid content reaches a large number of users on busy blogs while simultaneously generating a high level of interest among readers. There's hardly a better way to reach your target audience.
If you operate a well-known website yourself, you should also use it to distribute and promote your mobile app.
A mix of traditional marketing forms (such as print advertising) and the digital age is also possible. Place QR codes in print media that lead directly to your app's app store . Stick to magazines relevant to your industry, and you'll reach a large portion of your target audience even before your app launches.
Remember: It's not enough to advertise on a single channel. You can only reach a truly comprehensive audience by consistently utilizing all available channels.

App stores as a marketing channel
Another channel is available through the respective store: Just as with traditional search engine optimization, you can use a descriptive title, include relevant keywords in your mobile app description, and pay attention to the points outlined in the first paragraph. When users download an app, 90% of the time they do so via the integrated search in the various stores. If you forgo this tool, you'll lose a large portion of potential new customers.

Another key aspect is excellent reviews for your app. While these are primarily influenced by the quality of your app, you also play a role. Dialogue with users and the associated, rapid elimination of bugs within the app are top priorities. Positively influence your customer's experience with the app, even beyond the app itself. This will also benefit the reviews, thus increasing your download count.

Analysis of app performance
Finally, use applications that analyze your app's performance in the app stores. With the right analysis tools, you can identify any issues within your apps and how to fix them. This is also part of marketing, as higher-quality apps achieve higher rankings in the stores, thus attracting more users to your app. Analysis tools relieve you of a lot of work that you would otherwise only be able to do manually or not at all.