Creating internal links between publications in a cluster

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Once you have completed all of your subtopics, you will need to update your pillar article. You will want to make sure that the article mentions all of the subtopics you have written about and that it contains links to those articles so that readers can easily dig deeper into them.

Each public subtopic should also link to the pillar article. Readers can follow this link to learn about the topic as a whole. This will also signal to Google that you consider the pillar article to be the most important public article in the cluster.

Your subtopic posts should also include links to other subtopics in the cluster, if relevant. In azerbaijan telemarketing data general, aim for at least 80% of a post's internal links to point to other posts in the same cluster. This will strengthen the relationships between different posts in the cluster.

Don't forget that internal linking is key to good SEO , especially when using clusters. Make sure to use descriptive, keyword-rich anchor text to help users understand what they'll find on the search page and to help search engines understand the importance of links.

This is where All in One SEO’s Link Assistant can help, as it provides a list of internal link suggestions. You can add these links to relevant posts with a click of the mouse, without having to open and edit each post.

Viewing Link Suggestions Offered by AIOSEO's Link Assistant
Maintain and expand clusters

Once you have finished writing your cluster content, you need to keep it fresh. You need to regularly update your articles and subtopics with new information, statistics, examples, and media to maintain their value and relevance to both users and search engines.

At WPBeginner, we aim to update every public site within 6 months. For more details, check out our guide on how to prevent content decay .

In addition to maintaining content, you can also start creating new clusters. From time to time, you should research new keyword clusters so that you can continue to create fresh content, constantly building your website's topical authority and expanding your reach.