We continue with the tips for starting a successful business, and in this post we will go into more depth about the decision of the company name, a key issue that we already discussed in the post 3 tips for starting a business.
Choosing a name is a more important decision than it may seem. In the end, your goal has to be to create a brand, and as such it must be unique and recognizable by the market. This will take years, but for this very reason it is not advisable to change the name of the business during the life of the business. It is important that you know how to differentiate between:
Company name: This is the name of phone number in french your company if you are a commercial company. For example, My company, SL.
Trade name: This is the name by which your company is known in the market. For example, Bar Paco.
Trademark: is a sign (usually text plus image) that allows companies to differentiate their products or services from those of their competitors. They are usually registered in the Spanish Patent and Trademark Office to protect them. For example, Adidas or Coca-Cola.
Domain: This is the name by which your company wants to be known on the Internet. In this case, some businesses prefer to use keywords that attract a lot of searches instead of their business name or brand. For example, cheaphotels.com.