Why is data-driven marketing important for eCommerce business?

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Thanks to advances in technology, there are now many ways to track customer behavior and their impact at every stage of the marketing funnel.

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Research shows that 73% of consumers prefer to shop with brands that use their data to create personalized experiences for them, and 60% of consumers are willing to share their data with brands if it bc data improves their shopping experience. These statistics clearly show that customer centricity and personalization should be at the core of business strategies.

For e-commerce businesses, analytics can be the difference between success and failure. Online stores generate a ton of data every day, including order information, marketing KPIs, customer interactions, and more.

Using analytics tools, marketers can see trends and correlations between product choices and gather valuable customer insights about the communities interested in their brand.