More than 26,000 universities, academies, educational centers, and schools around the world have a University Page on LinkedIn, a special format launched by the platform in August 2013 to serve as a connecting link between the educational institution, its teachers, and its students . The United States is the country with the most University Pages on LinkedIn, nearly 8,700, followed by India, China, and Korea. In Spain, only about 200 educational centers have opened a LinkedIn page with this format to date .
On University Pages, professionals can exchange opinions and telegram data recommendations about the school, learn about who has studied there, find out where and what their current position is, identify the most relevant candidates and whether they are part of their network, and establish a connection with the school . The academic institution also has the option of using these pages as a marketing tool, personalizing them with images and videos, and energizing their community by publishing updates and interesting content and generating interactions. They are complementary to the company pages and are managed completely independently. Their design is also radically different.
Unlike Company and Product Pages, a University Page can only be created by the LinkedIn team : you must submit a request to the Help Center . It's free of charge, but only a LinkedIn member whose profile is linked to an email address with the academic institution's domain and whose "Current Experience" section lists a position at that school can request its creation.
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Now, what special features do LinkedIn University Pages offer? The University Page is the tool for showcasing what's special about the school or business school on LinkedIn , both academically and culturally and socially. And all of this is achieved through functions that are different from those offered by Company Pages.