Reduce your customer's cognitive load by creating a customer journey

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It is essential not to overload the home page with information to avoid the risk of losing track and disorienting your customers.

The customer journey must be fluid, explicit, homogeneous and unambiguous and lead them naturally to their needs.

Each page of your site must contain logical and consistent internal links with each other because your customer could also potentially arrive through different entry points.

Refine and adapt your value proposition 4. Clear and attractive
Your value proposition must be perceived and understood immediately to meet your customer's needs.

The slogan/message must be clear, distinctive and convincing, formulating an attractive offer, clearly setting out the benefits provided to capture the attention of your visitor as quickly as possible, precisely in 8 seconds , and arouse their curiosity.

The goal is to create a strong emotional connection by getting them to continue their journey of discovery beyond the landing page.

In order to make your value proposition relevant, you must study the competition, know your target audience to anticipate their expectations and perfectly define a suitable customer journey.

Knowing and perfectly targeting your customer's personality can increase your conversions by up to 300%, as they will feel concerned by the product offering.

5. Adjust your pricing policy
If you sell commodity products, price plays a key role in the purchasing decision.

Play on price perception and establish a smart pricing strategy.

Discounts or promotions give your gambling database india customer the impression of a good deal and encourage additional purchases.

Several techniques exist such as:

a round, clear price that establishes a certain confidence in the price
a price reduced to $199.99 instead of $200
a package price including several products together
an exclusive price during a flash sale, etc.
You can run price variation tests, based on the seasonality of each product, and assess the impacts on the conversion rate.

If your products are more unique or original, your customers will be more driven by emotions and attracted by the product's unique features.