There are many marketing concepts that you should know if you have a business . The reason is very simple: the key to any business is marketing.
Unfortunately, many companies make serious marketing mistakes, especially the smaller ones, which are the ones with the least training and the least number of professionals on staff. Sometimes because the size is very small and the owner-employee is not trained, and other times because they put a family member or friend in charge of marketing who does not have the experience or training necessary to obtain results. All of this makes them lose sales, clients, and even end up closing down in the long term. That is why it is so important that you master the concepts of marketing, because it is a key phone number brazil piece for any business and it is difficult to delegate or outsource. In addition, today there is so much talk about online marketing, that it seems that nothing else exists, leading to the belief that traditional marketing is outdated or useless. And nothing could be further from the truth, because many of the concepts of traditional marketing are still valid, and their poor application is responsible for many companies losing money due to marketing.
That is why it is so important that you know the following marketing concepts:
Marketing mix: is the combination that a company can make of the four traditional marketing variables (price, product, promotion and distribution) to achieve sales, customers and market share. Many companies make the mistake of thinking that marketing is only promotion, and yet a good distribution or product strategy can be much more effective than a large advertising campaign.
Marketing audit: As in the accounting area, this is the process by which the programs and actions of the marketing area are analyzed and evaluated to verify their suitability to the situation of the environment in which the company operates. Some of the questions that this type of audit must answer are: if the company knows its target audience well, if it is truly customer-oriented, if it controls its near and distant competition, if its communication capabilities are strong, if it is creating a brand, etc.