Colleagues who enthusiastically share content about their company. Is that a naive wet dream? Or a glorified duty for the employee? A little bit of both. But in 2020, this employee advocacy will grow into a shared, achievable goal. And all that with the help of a few pushes.
Companies that want to polish their image or strengthen their reputation are increasingly and easily turning to external influencers for help . They pay big money to buy credibility or likeability with target groups that are harder to reach via this #fitboy or #fashionista. Nowadays, that can be a choice, but many organizations forget that they are overlooking an important army of influencers . Namely: their own employees.
Why are these ‘internfluencers’ essential in your reputation efforts? It comes down to three unique characteristics: they are credible, proud and persuasive.
1. Credible
First of all, they already have a credible connection with you as a brand: after phone number list all, they are on the payroll. It was their own choice to join, at least, we hope. In doing so, they commit to the mission, strategy, standards and values of the organization. Admittedly, it may not feel that conscious, but in fact it is. This commitment is even renewed and confirmed monthly because the employee remains loyal to the company, and the company rewards the employee in the form of a salary. This is a closer and longer bond than you will ever have with a temporarily purchased external influencer.