Brands are also aware of the added value of the collective. Creating and expanding a community around a certain, often socially related, purpose is becoming increasingly important. This also applies to the sustainable clothing brand @everlane , which only works with ethically responsible factories and always shares the complete story behind each product. They call this 'Radical Transparency'. With this, they go the extra mile in the clothing industry and call on followers to also take that extra step in their own lives. Through their Instagram Stories format The Extra Mile, they call on people to share that extra step and the real stories of followers, told by the follower themselves, are shared and followed here. Very inspiring, very real.
The Extra Mile of a follower.
4. Go retro
We've seen them pass by for a while now: the Instagram Stories where the time runs at the bottom right, as if buy phone number list it were a VHS tape that you've conjured up from an old box. We're increasingly seeing retro influences on Instagram, in the form of tools and AR filters and the sender's own creative hand. With a fairly simple post-processing, you can create a throwback to the eighties, nineties or noughties in no time . But then in combination with modern technology, so that it still seems very much of this time.
A big tip for this is to create Stories in the app TikTok, the forerunner in the field of visual and sound effects. You can easily save the creations you make, and then publish them on Stories. This way you don't have to use the app (yet) as a social medium, but more as an app to edit images. Experiment!