Please note : Story Pins are currently only available in beta. So it may take a while before you can get started. Tip: if you have a business account, you will probably have priority.
If you're curious about this new format, take a look at these American creators:
Coco Bassey: fall lookbook
Camille Styles: lemon ricotta cake
Smile & Wave: naturally dyed silk eye mask
Psst! If you do have access to Story Pins (lucky you!), follow these steps to create your first Story Pins.
'Making every Pin shopable'. That is one of Pinterest's goals. And making Pins shopable? They do that more and better. And we as users are getting more and more used to it. It is not without reason that 80% of Pinterest users have bought something after seeing it on Pinterest. It is not without reason that 93% of Pinterest users consult the platform before making a purchase. And: it is not without reason that the number of Shopping Pins increased by 250% in 2019.
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But make no mistake. Unlike Facebook and Instagram, Pinterest does not want to become a 'place to buy' telegram data They would rather develop into a 'place to buy online'. In this way, they want to capture the feeling of wandering through the city or your favorite department store in the platform, especially during this corona period. They are therefore not geared towards sending you to one product, so that it ends up in your shopping cart and you are gone again. No, their goal is to become a kind of inspiration catalog, where you can browse through at your leisure and where you constantly come across new discoveries. From a new pair of running pants to a jewelry organizer to a garden DIY. And all of this according to the 'down the rabbit hole' principle.
To facilitate this 'place to buy online', Pinterest introduced ' Pinterest shopping ' in the Netherlands and a few other countries earlier this year. And at the end of September they announced new shop functionalities for their 'top markets', Great Britain and the United States. With this Pinterest shows that they continue to develop as a shopping platform for inspiration. There are 2 new shop functionalities within Pinterest: