So more has changed than stayed, and all of that has happened since the founders left. And which of these changes are for the benefit of users, creators, and corporate accounts, or all for the benefit of Facebook as a company? A critical question we need to keep asking ourselves!
In addition to all the changes in the app, which are partly driven by changes in society, we also see that people's behavior in the app changes. Sometimes because the app 'imposes' all kinds of things on us, for example by making Reels important, but sometimes also from outside. Social media has become a political and activist playing field.
People have noticed that if you want to achieve or change something, you can do that phone number library without old-school media such as newspapers, television and magazines. You can take action or form a community on a social media platform and you can determine the form and content yourself. In that respect, Facebook Groups are still popular, because in this environment you can have much better conversations with groups of people.
That doesn't work clearly under a message on Instagram. It could well be that this is a next move by Facebook, to integrate a forum-like environment into Instagram. Unless it becomes one platform anyway, Facebook and Instagram, which makes that unnecessary.
We'll have to wait and see if they can manage to decouple Instagram and WhatsApp from Facebook in the US, because then the landscape will suddenly look very different!