'Thumbstoppers', that's what you need on social media. The brand that is best able to stop or pause the user's scrolling thumb is the winner and gets the much-needed attention. To seize that rare split-of-a-second opportunity, you have to make optimal use of the power of images. Moving images, that is. Video content is central to social media. However, video has many forms and channels. To maintain an job function email database overview, I will attempt to list the various video formats for you.
Why does video score?
Content consumption on social media
Video marketing for different purposes
Instagram
Facebook
LinkedIn
Snapchat
TikTok
YouTube
Video on social media: the channels and formats in one overview
What's in a name? Video versus motion content
So video is crucial. Fine, we already knew that. But why? And what do we mean by video? Let's start with the second question. When we talk about video, the reaction of many marketers is quite quick: it is expensive to produce, an expensive joke. This perception was also shown by the recent research by Biteable , in which no less than 66% of marketers indicated that they do not use video because it takes too much time. That is partly true, organizing shoots for video productions is considerably more expensive than producing static material such as photos. That is why I prefer to talk about motion content instead of video .