Are you afraid that your email marketing campaign will end up in the trash? Your company will be marked as spam? Or even your communication action will generate unsubscribes from your database? At Uzink, as experts in online marketing , we want to share practical advice to create the most effective email marketing campaign and obtain a positive return. This is a service that we offer to a large part of our clients in the management of their online communication. We will tell you about it!
Table of Contents
The first step: having a good database
What should the email design itself be like?
Types of email marketing campaigns
Newsletter
Seasonal campaigns
Promotional Campaigns
Information campaigns or informative campaigns
Automation campaigns
What indicators should you monitor to know if the campaign has been effective?
The first step: having a good database
Obviously, the first step is to have a complete database korean email address list that allows us to segment properly and, thus, direct the email marketing campaign to the correct audience. For example, we can segment mailings by gender, location, level of relationship with our brand, etc.
It is good to remember that the database is a living element. Every company must work to build loyalty and obtain new valid contacts with whom it wishes to contact in the future. Compliance with the new General Data Protection Regulation (GDPR) also deserves special mention.
What should the email design itself be like?
Segmentation and knowledge of the audience we are targeting will give us a lot of information to design effective communication. A good dose of empathy and psychology, as well as creativity, is needed to ensure that the email marketing campaign we are sending is of interest to the user.
Some keys:
– The subject is crucial. We depend on its attractiveness to guarantee the click. It is advisable that it be short, that it be formulated in a positive way, that it provide value, that it be original, that it avoid commercial conventions and, also, that it include some special character or even an emoticon.
– The content must be clear , well-organized and, of course, invite the desired action.
– The design must be clean, respect the brand identity and surprise with a different visual element. Of course, it must be designed primarily with mobile viewing in mind . Today, more than 80% of openings, depending on the sector, are made from mobile devices.