Black Friday and Cyber Monday have exploded globally. In just 5 years, they have become the most important dates in the calendar of promotions, both for e-commerce and at the point of sale. Get ready to dive into a whirlwind of unmissable opportunities. We will explore how these days have revolutionized the way we buy and sell in the contemporary era, as well as discover how your brand can benefit greatly by joining this season of unbeatable visibility. Welcome to the stage where possibilities and visibility converge!
Table of Contents
How was Black Friday born?
How did Cyber Monday come about?
How did Black Friday come to Spain?
Why has it become so successful so quickly?
How far in advance do I need to plan my Black Friday strategy?
3 Months Before (August/September)
2 Months Before (October)
1 Month Before (November):
To understand this phenomenon, we have to go back to its birth. Ready?
How was Black Friday born?
The tradition of Black Friday began in the United States in korea number phone the 1960s . To better understand it, we must put it in the American context. Black Friday is celebrated on the fourth Friday of November, after Thanksgiving . Retailers had been in negative numbers for several weeks until this day arrived, when the sales trend changed from “red” to “black” .
The commercial strategy based on discounts managed to position itself as the commercial date that marked the start of the Christmas promotions campaign.
How did Cyber Monday come about?
The term “Cyber Monday” was coined by Ellen Davis and Scott Silverman of the National Retail Federation (NRF) in 2005. They observed a noticeable increase in online sales on the Monday after Thanksgiving and Black Friday. They attributed this increase to people returning to work after the long weekend and the convenience of shopping online from their office computers. This marked the official start of a new internet shopping tradition.
How did Black Friday come to Spain?
Although Apple had already internationalised this sales season in its e-commerce in 2010 (also in the Spanish market) , it was not until 2012 that the sales periods were liberalised and the main brands began to join the discount party. In its first editions, the celebration of Black Friday was practically associated with the technology sector. However, very quickly, other sectors, in need of a boost in sales, joined the event. Specifically, in 2015, the Inditex group joined in with Black Friday offers.