Reaching Generation Z? 5 Essential Insights [Infographic]
Research shows that Generation Z spends an average of nine hours a day on various media. What are the interests of this generation? They go for entertainment, new technologies and sports. Their 'heroes' are mainly vloggers and comedians. They like funny stories, but short and original. Curious for more insights? In this infographic they are conveniently listed.
arrow-blue-maaikehAlso read: all articles about Youth Marketing (and receive them via an email alert from now on)
Generation Z is not necessarily loyal to brands and expects brands to do their best for them. If you want to reach them, you will have to pull out all the stops. In this article by Dorthe Bussink, the characteristics of this generation are listed for you and you will get started with a marketing plan, aimed at generation Z.
Also read: Youth marketing: what you can learn from ASOS, X-travel & Abercrombie
Youth Marketing: What You Can Learn From ASOS, X-travel & Abercrombie
After reading the above articles, you will know what young people are doing, and you will have received plenty of tips on how to reach young people. Various brands are working on campaigns aimed at young people. Some hit the mark with their marketing strategy. And others miss the mark. Kelly Grötzinger shares three examples of good or bad campaigns.
Social video: how to seduce young people with YouTube [research]
If there is one channel where young people hospitals email database can be found, it is YouTube. Young people spend a lot of time there. 97 percent of young people watch social video every day and nine out of ten of them watch it via YouTube. How do you reach young people via this channel?
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Why You Need to Stop Manipulating the Teenage Brain Now
The adolescent brain undergoes major changes. As a result, adolescents generally have an enormous hunger for intensity. In addition, they are very sensitive to the judgment of their peers and very impressionable. Now that you know how to reach young people, including adolescents, the next question arises: are we allowed to influence adolescents with marking activities? In this article, Onno Hansen-Staszyński shares insights into the adolescent brain and advocates for a code of conduct to prevent the abuse of the vulnerable sides of the adolescent brain.