So, what now?
What does this mean for us as designers? In the future, there will not be just one type of interaction style. People will interact with digital information all around them. More than ever, we need to look at the entire experience, from A to Z. What information does someone need, and when? And how can we best convey that information? Imagine you are rushing out the door in the morning. A light-up or beeping umbrella (as David Rose suggests) is probably a better way to alert you to an approaching rain shower than a message on your phone, which is already in your pocket.
Bye screen!
Offering contextual information through calm interactions in your environment is the future in my opinion. So think outside the screen, and look at the possibilities for interactions that are even more. Only by combining all these technologies into one big user cycle, can we create a truly user-friendly (digital) world. So that we no longer stare at a screen all day long.
Recently we did a design sprint with Jong & Laan accountants and tax advisors for the development of their new website (soon live). During this sprint we aimed to set up a relevant website for their target groups in a suitable design. The tangible end product of the design sprint was an interactive prototype that was tested by end users. hospital email lists In this article you can read our lessons learned . Before we share these with you, we will briefly explain the design sprint.
A design sprint is often used when developing a new product or improving an existing product. During the sprint, you create a working prototype in five days, tested by end users. The aim of this is to test whether your idea fits your target group. It would be a shame to work on a product for weeks, perhaps months, only to find that it is not up to par. Both the costs involved in such a development process and the disappointment can be prevented with a design sprint. In just one week, you can save months of work on a pointless product. Below, you will find a process visualization of a design sprint.
Process of a design sprint.
The pioneer in the field of design sprints is Jake Knapp of Google Ventures. He wrote the book ' Sprint ' (aff.). In the video below he shows an example of a design sprint. You can also find an in-depth document from Google Ventures about the design sprint here.