In the early days of the internet, with the first search engines, it was common to find incongruent, keyword-stuffed, and over-optimized content, as this was the easiest way to rank a site in the SERPs.
That has changed today, and with the technological advancement lawyer database of Google's algorithms, the copywriter's work is becoming increasingly important: to achieve ranking, they must offer quality to users and perform the necessary SEO optimization for search engines.
One of Google's most recent changes was the introduction of its BERT algorithm , which focuses on search intent. Keywords are no longer enough: you have to offer the exact content users are looking for and address their questions and needs.
The SEO copywriting approach brings a human perspective to content, making it easier to maintain good search rankings today if your content is designed for the user, not bots.
Learn the 6 Golden Rules of SEO Copywriting
Now that you know what SEO copywriting is, we'll share the six golden rules you should follow to create content that's perfectly balanced between user relevance and SEO optimization.