There are two types of marketing teams: internal and external. Both have their own characteristics, advantages, and limitations. To analyze the benefits of each, it's important to understand them. Let's take a look.
Inmates
This is an internal marketing department, rcs database another area of the organization. The advantages of an internal team include:
Better communication . The fact that the team is part of the company allows for more fluid communication. Furthermore, the team understands the company's operations perfectly, meetings can be scheduled with more compatible agendas, and questions are resolved more quickly.
Professionals who are more aligned with the brand's values and philosophy. Likewise, they are more involved in the company's successes, growth, and goals.
More fluid coordination with the sales team. Sales and marketing teams often work in parallel.
External
In this case, internal marketing tasks are delegated by hiring external agencies or professionals to design strategies and implement them using their expertise. This is another way to achieve the defined objectives and increase profits.
According to a Gartner Marketing Organizational Design survey, by 2016, 40% of companies were already planning to increase marketing hiring through outsourcing and agencies within the next four to six years.