Using display ads mainly contributes to creating more reach. For example, with less than 100 euros we reached more than 95,000 people who saw one or more banners of Rubensstraat 18.
Remarketing
Because buying a house does not happen in one day, we deliberately used remarketing . We collected all website visitors that came from one of the campaigns in different remarketing lists and approached them at a later time.
This could have been done with a general expression, but also with a specific banner aimed at the next Open House Route.
7. Use the right call-to-action and follow-up strategy.
All that website traffic is useless if it doesn't ultimately lead to leads. With the design of the website, we deliberately opted for a low-threshold call-to-action in the form of requesting a brochure. hospital ceo email list Especially for mobile visitors, it is relevant to offer all information bundled, so that they can read it again at a later time.
In addition to requesting a brochure, visitors were also able to plan a viewing directly.
sell house call to action
I personally called back all the people who requested a brochure or wanted to schedule a viewing within an hour. The advantage of this is that you immediately have the opportunity to make an appointment, but you can also find out a lot more about potential buyers. That role normally lies with an estate agent. But the information and experiences you gain from this are essential to successfully adjust your campaigns and ultimately find the right buyer!
8. Be relevant at the right time and keep your target audience engaged!
The sales process can certainly go quickly in this day and age and sometimes one viewing is enough. However, this does not apply to every home. Make sure you are relevant at the right time with the right content and continue to captivate your target group from time to time.
In order to do that, we had defined a separate content strategy. This consisted of the following types of messages.