5. EvoTrack – Honda
Mobile marketing examples Honda
Honda took fans to the virtual Formula 1 track with one of its mobile marketing campaigns. The free EvoTrack mobile game was developed in partnership with Red Bull Racing, and the release was timed to the United States Grand Prix in Austin, Texas.
During the four-week competition, players would race against each other to get to the top of the leaderboard and get a chance to win special prizes. Some prizes were merchandising, test drives, tickets to real racing events, and even trips.
Honda launched the game in 2019 and has held competitions several times a year for every major racing event.
Examples of mobile marketing campaigns Gucci
To celebrate its 100th anniversary, Gucci, under the creative direction of Alessandro Michele, launched Gucci Garden Archetypes. The virtual Gucci Garden space was an immersive multimedia experience available for two weeks. The short window could have been a part of the marketing strategy to build sales, but the fashion house said it was to “keep with the ephemeral nature of beauty.”
The Gucci Garden experience was built on Roblox, which became a promotion for the game, too. Gucci showcased Michele’s creative vision and inspirations, as well as dynamic textures and patterns for each visitor’s mannequin. And Roblox got to demonstrate its developer tools and lighting technology.
7. Extended Super Bowl Campaign – Pepsi
Mobile app marketing campaigns Pepsi
Pepsi has been a Halftime Show sponsor for decades, and the 2022 season was its biggest in terms of promotion. Pepsi’s multiweek campaign commenced with a 30-second ad with a star-studded lineup of Snoop Dogg, Eminem, Kendrick Lamar, and Mary J. Blige.
But more importantly for our topic today, the company launched the new Pepsi Super Bowl Halftime Show app. They knew there would be demand for exclusive content, like behind-the-scenes footage, and users flooded the app. There were also other rewards for using the app, like prop giveaways and footballs signed by Dr. Dre and event announcements delivered as in-app messages.