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How does affiliate marketing work?
As you can see, for online affiliate marketing to work, you must have a website or another channel where you can promote links of merchants.

Used by many big brands, such as Amazon, affiliate marketing campaigns have four key players:

merchants: retailers or brands that promote affiliate marketing ads;
networks: which provide offers to content producers;
publishers: who promote affiliate links within their content;
customer: the ultimate goal for marketers.
The process for building revenue this way is easy and consists of the following steps:

publish content with added links to products that may interest the audience of that content;
make the offers attractive to generate as many clicks and purchases as possible;
every time a customer clicks on your link, they are driven to the partner’s website;
if your customer decides to make a purchase, you’re in luck;
the store will record the transaction using your unique affiliate link to calculate your commission;
as soon as the transaction is confirmed, the commission will be credited to your account;
in due time, you get paid for your monthly commissions and are free to start the process all over again, linking to other products on your website.
Types of Affiliate Marketing
Understanding the different types of affiliate marketing can help you choose the right approach for your goals:

Unattached Affiliate Marketing: This is the most basic form. The affiliate has no connection to the product or service they are promoting. They don’t make claims about the use of the product or its effectiveness. They simply provide links and allow the consumer to make their own decisions.
Related Affiliate Marketing: In this type, the affiliate has some sort of relationship with the product they are promoting. They use the product themselves, trust its quality, and their promotions are based on their personal experience. However, the affiliate is not necessarily making a direct endorsement.
Involved Affiliate Marketing: This is the deepest level of affiliate marketing where the affiliate creates a strong connection with the product or service. They have used it extensively, genuinely believe in it, and their promotions are heartfelt endorsements. This type of marketing requires a high level of trust between the affiliate and their audience, as their reputation is on the line.


What are the benefits of affiliate marketing?
There are many ways to generate revenue if you have a website. So why choose affiliate marketing among all of them?

There are a few key reasons that make this strategy ideal for all four players involved.

With affiliate marketing, you can pick your partners
One major challenge publishers face when promoting ads using services like Google Ads is controlling which messages are associated with their content.

Affiliate Marketing lets you choose the partners that will appear on your website, picking the ones your customers are more likely to interact with.

Besides that, you can work with brands you know and trust.

That’s why affiliate marketing became a $12 billion industry in 2017 and it continues to grow.

Brands get better advertising with affiliate marketing
Affiliate Marketing is also better for brands when compared to pay-per-click campaigns, and that’s what makes 81% of them rely on this type of program.

An affiliate partner is likely to get a company’s message to the right audience, reaching high conversion rates. IAB reports that, yearly, users visit affiliate links 5.6 billion times.

Advantages of Affiliate Marketing
Affiliate marketing offers several advantages, making it a popular choice for many businesses and individual marketers:

Low Start-Up Costs: Unlike traditional businesses, starting an affiliate brazil cell phone number list marketing venture typically requires little to no upfront investment.
Low Ongoing Expenses: Operating costs are also minimal, as there’s no need to create a product or stock inventory.
Flexibility: Affiliates have the freedom to work from anywhere, choose which products to promote, and scale their activities based on their success.
Take less risk with Digital Marketing using affiliate links
When a merchant pays for pay-per-click ads, they don’t necessarily get the performance they need.

Frequently, clicks are just that: a visit that doesn’t become a sale.

On the other hand, organic visits are much more interesting for businesses, and those are the ones a brand gets with online affiliate marketing. After all, organic visitors are 5.66 times more likely to convert.

Use affiliate marketing for brand awareness
It’s hard to get the attention of consumers, and pay-per-click ads lack one thing affiliate marketing has: credibility.

A customer clicks on an affiliate marketing link because he trusts the recommendation of the publisher responsible for posting it.

That trust is lent to the brand that promotes the ad and can be the start of a lifelong relationship between consumers and companies.