Tips for getting the most out of manual targeting on Amazon ads

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Many people will want to take advantage of manual targeting in Amazon ads to get the most out of them.

However, if not implemented properly, it may not produce the results you expect.

Here we will explain some specific techniques and practical tips.

Mastering Keyword Match Types
To effectively manage your advertising, it is important to understand keyword norway mobile database match types and target according to their respective characteristics.

We will introduce the three match types and show you how to use them.

Exact match
An exact match means that the specified keywordYour ad will only be displayed if it matches the user's exact search termsThis is a setting. It is effective when you want to narrow down your target precisely to prevent your ad from being displayed for unintended keywords. For example, if you use the keyword "wireless earphones", your ad will only be displayed when "wireless earphones" is searched, reducing wasted impressions.