What does one thing have to do with the other? You may be wondering. The explanation is simple. Since last March, as countries began implementing quarantine decrees to prevent mass infections, people have turned to the Internet in droves. According to data from the consulting firm Comscore, web traffic in Latin America has grown by 25% to 30%, with news portals being the main winners.
But after the initial shock, audiences switzerland mobile database began to look for other territories to survive and weather the storm. Starting in April, people began to move away from the 80,000 news items published a day about the Coronavirus to look for, for example, tutorials on how to meditate, make bread or start a business.
We needed to get back on track and connect with what was vital. While the information offering multiplied, audiences' attention was fragmented into thousands of activities. Generate value , let's take the case of the three most visited digital native media outlets in Mexico.