E-commerce is now a reality in the lives of Brazilians, but despite this, it still faces many problems when it comes to selling. Why? There are some factors that cause customers to give up on making a purchase, or as they say, abandon their shopping cart. Just to give you an idea:
• The customer is unsure about the purchase
There are so many purchasing options, so many prices in other e-commerce stores, that often, the customer is not sure if they are getting a good deal at the time of making the purchase, and this is a major cause of cart abandonment.
• Very high prices
Another factor that drives away customers' interest in buying is high prices. Charging very high prices that are above the competition will certainly cause your sales numbers to decrease.
But how do I sell more?
Two ways! The first is to watch this short sequence of 04 taiwan telegram data where our CFO Thiago Gomes shows techniques for your online store to sell more and then I recommend a great tool that we are using with our clients and that is giving GREAT results. Watch it!
Zoe Target
Let’s talk about a tool called Zoe Target. Not only can it increase your sales, but it also gives you real-time information on how many visitors were impacted by your ads and how many conversions were generated.
Imagine that a person accessed your website and searched for products X and Y, but at the time of purchase, they gave up, abandoned the cart. With this platform, you can create a promotion especially for customers who searched for these products, so that when they leave or return to your website, they are impacted by an offer especially for them!
Not only that, it can segment audiences, creating visitor profiles based on their behavior using filters such as Geo Location and pages visited, advertising to those who are really interested in your products or services!
online store but I can't sell. What do I do?
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