Try to minimize unsubscribe rates and encourage new sign-ups.

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Speaking of growing your list, one way to get new respondents is to encourage recipients to share your emails with their friends. Your email share rate tracks how many times a particular email is forwarded.

You calculate the email sharing rate as: (number of forwards / number of emails sent) * 100

Email forwarding is one of the easiest ways for malta phone number data recipients to share your content with their friends and family.

Like social sharing, a high email forward rate is a sign that your emails are engaging, entertaining, and provide added value to your recipients.

email campaign performance indicators

8. Sender rating/reputation
Your score, or sender reputation, reflects the likelihood that an email service will block, undeliver, or mark your message as spam . While there's no simple formula for this metric, it takes into account a number of factors, including bounce rate, your IP address, the rate at which your messages are marked as spam (manually or automatically), whether your IP address or domain is on any blacklists, and many more.

While the previous 8 email marketing metrics are probably the most important for campaign performance , you can never have enough data about your campaign performance. To measure, analyze, and evaluate the results of your email campaign, create a simple Excel spreadsheet and record the measurement results in it. You can then analyze these to uncover seasonal fluctuations and other influences.