What makes the new metrics better?

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The relevance score in the form of a single number is simple and clear, but it still fails to provide all the information that you as an advertiser really need to optimize PPC ads and Facebook advertising campaigns.

If your ad only had a low relevance score, you kuwait phone number data didn’t know why. You had to look at other performance metrics and try to guess why your relevance score was so low. This made it much harder to optimize and fix any problems. You simply didn’t know enough details.

With relevance scores represented by a single piece of data, it was more difficult to assess why Facebook assigned low values ​​to your ad and what you should do to fix it.

What do the new metrics that replace relevance scores look like?
The new Relevance Score is no longer just a single number, and it’s not even called Relevance Score anymore. Instead, Facebook is giving you three new metrics, collectively called “Ad Relevance Diagnostics .” This new data can give you a more holistic view of how your ads are performing compared to other ads in the auction.

Now you can assess the quality of your Facebook ad by:

Quality assessment
It measures the impact of your ad on your audience compared to other ads targeting the same audience. It uses signals such as the number of people who viewed your ad, the number of people who hid your ad, and an assessment of how many people clicked on or otherwise interacted with your ad.