Useful strategies for B2B marketers on Instagram

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The best way to convince entrepreneurs and managers who are solving a problem of the usefulness of your product is to provide them with information about your services or products in a non-invasive way and how they can help them solve their problem. One of the best ways to do this is with informational videos .

Videos became a part of Instagram in 2013, and Stories have been available since 2016. Since Stories only give you 15 seconds to present your message, it makes more sense to rely on videos kenya phone number data that can be up to 60 seconds long. You can also use IGTV to publish long-form video content and present your Instagram channel as a useful source of information for experts. When it comes to sharing information, you shouldn’t forget about Q&A.

Host a Q&A live on Instagram
Recent surveys show that 80% of people online would rather watch a video than read a lot of text. Hosting a live stream where people can ask questions to your company’s leading experts can be the most dynamic and engaging way to promote your business and tell people important details about your products.

Establish collaboration with well-known authorities and influencers in the industry
Instagram Live can also be used to start a collaboration with prominent influencers in your industry who can bring a tremendous amount of attention to your business. In addition to interviews, the influencer can also take your content and show it to their fans. This collaboration is mutually beneficial as the influencer gets media attention from you and in turn your product or business gets a lot of exposure.