Why is it so difficult to capture the attention of viewers?

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You should concentrate all the important information in your video in the first 10 seconds of the video . There are several reasons for this. One of the most important is the fact that visitors do not have enough time. They do not browse content on social networks and on the Internet, in fact they only scan it superficially and only stop at something that catches their attention at first glance. Surveys have shown that on average, it is not possible to keep the attention of visitors for more than 8 seconds . The impaired ability to maintain attention is mainly manifested in the younger generation around 20-25 years old, their ability to maintain attention is up to 75% worse than in users aged 65 and over.

The first few seconds of a video are japan phone number data extremely important for another reason – Facebook ads are usually always set to autoplay, so it's not the title and preview that grabs your audience's attention; it's the first few seconds of your video.

How to improve your Facebook video ads
Since the opening moments of a video ad are so important, we should creatively try to grab the viewer’s attention . If we succeed, the potential customer will also watch our video and we will get a chance to convey your marketing message to them . But how can we do this in the easiest way possible? With these tips and strategies, you can get the most out of the first 10 seconds of your video.

Improve your video ads on FB

Show your brand as soon as possible
Whether your goal with a PPC video ad is to drive traffic to your website or brick-and-mortar store, sell your viewers one of your products, or get them to sign up for your newsletter, you should introduce your brand as soon as possible after the video starts . Facebook found that if your brand appears within the first 10 seconds of a video, customers are 23% more likely to remember it. This means your ad will work even if people don’t watch the entire video.