Make your agency profitable and define your rates

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Think about what topics and pain points you are trying to address with your customers. Create pillar pages , give advice, resources, show prospects that you are a thought leader in this space and that they can trust you.

There are also amazing tools that can improve your content marketing workflow, like StoryChief . It helps you plan, schedule, and distribute across multiple channels with just one click.

Warm emails (and maybe a few cold emails)
If possible, try to warm up by contacting prospects directly.

And you can keep it simple: you can comment on a great article posted on LinkedIn or retweet an insightful comment from their account.

Better yet, you meet them at an event and follow up shortly after. Or, you check out job openings and see if they’re looking for specific marketing help.

However you decide to approach this, do it thoughtfully czech republic cell phone number list and strategically. If you just send out mass emails to every company you want to work with, it’s not a good use of your time and you probably won’t get any responses.

You're trying to build a relationship with these companies, so approach it the same way you'd like to be approached - more organically and thoughtfully.

guy asking, 'hey, how are ya?'

Cold emails don’t have to be bad or boring, they can certainly be done well, but make sure you don’t send them an email saying how great you are and how much they should want to work with you.

Nobody wants that.

Instead, discuss some pain points they may be experiencing and ask if you can discuss them further. Get them to talk about themselves, rather than talking excessively about your business.

Cultivating a healthy business model
There are many ways to maximize your profits as a marketing agency, and this great guide from Marketing Agency Insider is a great place to start for inspiration.

It’s all about knowing what your priorities are and how you want to structure your business. Every agency is different, but some business models work better than others.

Tip: An ideal way to maximize profits is to implement value-based pricing , where you charge clients based on the value of the services rather than the amount of time spent on a project.

Understanding your rates and the value you bring to your clients can be very helpful in the long run. Always know your worth!