Average cost of LINE friend addition ads

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There are several standards for the cost of LINE Friend Add Ads, including a minimum advertising amount, monthly budget, and cost per friend addition.

Appropriate budget setting is necessary depending on the size of the company and its goals.

The minimum posting amount is 10,000 yen.
The minimum budget for LINE Add Friend Ads per campaign is JPY 10,000. However, in actual operation, we recommend setting a larger budget to achieve an effective reach.



item Amount
Minimum campaign amount 10,000 yen
Recommended monthly budget Over 100,000 yen
Monthly budget is calculated based on the target number of additions (minimum of 100,000 yen or more is recommended)
For effective LINE friend addition ads, we recommend ecuador mobile database setting a monthly budget of 100,000 yen or more. The budget can be calculated using the following formula:

Monthly budget = Target number of friends to add × Estimated CPF (cost per friend addition)

For example, if your goal is to add 1,000 friends per month and your estimated CPF is 200 yen, then your required monthly budget will be 200,000 yen.

Cost per friend (CPF) is 50 to 500 yen
The cost per friend (CPF) varies greatly depending on the industry and product. The general rates are as follows:



industry CPF Market Features
Restaurants 50-150 yen You can add friends at a relatively low cost
Apparel 100-300 yen Varies depending on target demographic and product
Beauty Services 200-400 yen There is a lot of competition and prices are rising
Financial Services 300-500 yen High unit price, but high value as a potential customer
CPF also varies depending on the delivery period and targeting settings. Prices tend to rise for seasonal products and during periods of high competition.

When setting a specific budget, we recommend that you first conduct a small-scale test delivery to check the actual CPF. It is efficient to set a full-scale delivery budget based on the results.