Why your customers care about the product story

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For example, if you sell a camera, you have an impressive number of different parameters at your disposal - lens aperture, focal length, shutter speed, depth of field, number of megapixels, sensitivity and a huge number of other parameters. For some customers, these are highly important details that decide whether they will buy a camera or not. However, most people just want a camera that takes nice photos and is easy to use. They have no idea what depth of field and focal length are and they don't really care .

What interests them and what can convince them hong kong phone number data that the product is the best choice is the story. Show your potential customers how the product will change their lives, what they can experience with it, and in the case of a camera, show them the experiences they can document with it.

Stories can set you apart from the competition
In most e-shops, the product description will only contain a dry list of technical parameters, which is also written by the supplier and therefore the same for all shops in the industry (which, by the way, is not good for the SEO of your e-shop at all ). However, if we add a story to the description, whether in the form of text or, for example, a video, the product will attract the customer's attention, arouse the right emotions in them and allow them to identify with the actors in the story.

Use stories to better promote your products

How to use a story in product descriptions on an e-shop
There are many ways to incorporate storytelling into your e-shop descriptions, depending on the type of product you are trying to sell. Try to evoke emotions in your customers. You can indicate in the description what problems they may face if they do not own the product, and how their lives will change for the better after purchasing it. Describe pleasant feelings, use emotionally colored words. For example, photos or videos that show happy and satisfied people using the product work well.