Email marketing is a field of online marketing that, despite its effectiveness, is not one of the most popular. Combine it with your blog to get the most out of it.
Carlos Bravo6
At first glance, you might think that the two online marketing channels have little to do with each other. On the one hand, you have email marketing, which is associated negatively with spam. On the other hand, you have blogs, which are currently experiencing a second wave of popularity.
Email marketing and blogPhoto rights by Fotolia
The most valuable thing in online marketing is qualified contacts. If you combine email marketing with a blog, you can achieve it, although, like everything in life, the results do not come overnight.
Email is the most intimate and valuable thing your reader can give you.
A user thinks 3 times before including their email address job phone numbers in a subscription form. It requires a lot of trust before a reader makes the decision to give you this personal data. Only through continuous content creation without expecting anything in return and with a little patience can you create a database of people who subscribe to your blog.
When someone becomes a follower of your blog via email, you have achieved a very positive effect apart from the trust. You are not dependent on the diva Google that can change its opinion about your content every day and rank you better or worse. Nor does someone who follows you on social networks have to be in front of their screen when you share new content from your blog. Now you are in the inbox. They may not read you, but they can make a conscious decision about it since they are going to see you no matter what.
5 little tricks to get new subscribers to your blog
How to apply email marketing to your blog subscribers
The million dollar question is what does having subscribers to your blog do besides being more independent and increasing traffic? Apart from promoting your blog, you can also use them to promote your products and services. Although email marketing and your blog can become friends, they easily become enemies if you don't do things correctly.