Stage one. Set up Yandex Metrica for an online store: goals for conversions and micro-conversions, online trading. Micro-conversions are goals for the sales funnel and actions that show visitors' interest in the product, such as adding a product to "Comparisons" or "Favorites".
Stage two . Correctly mark up advertising campaigns on all marketplaces: set up link markup for OZON, subscription to analytics, obtain API keys for marketplaces, and split campaigns by SKU.
Stage three . Debug the training of applications from the hong kong cell phone number list phone, messengers and e-mail. Most online stores accept applications through the specified channels. If you use one of them for sales, make sure that you can view where customers come from. For this, use services, for example, UIS or CallTouch.
Step 4. Make sure all channels can be tracked: check access to customer acquisition sources. If information on some channels is not available to you, you will not be able to correctly analyze the effectiveness of all customer acquisition tools.
Stage five . Create a unified system for collecting information for all platforms and communication methods. For example, if you describe a profitable promotion on the product packaging, make sure that it contains a unique QR code, by clicking on which the buyer will be able to see the details on the website.
Step six . Set up a single dashboard that allows you to track the influence of channels on each other. An interactive analytical panel will help answer an important question: how much, through what advertising activities and from which platform do you receive income.
With properly configured analytics, a business can manage the economics of every sale.