According to a recent Moz study, out of 100 SGE SERP results

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This shows that SGE is pulling in more long-tail content with higher relevance and lower volume, and is leveraging AI’s ability to understand context to better serve niche content.

Entity-rich, topic-based content is becoming a competitive advantage for every brand. Google has deprecated FAQ and How-To listings in search results and no longer reports their visibility in Search Console.

However, FAQ content still plays a key role new zealand phone number data in fulfilling SGE content.

The "People Also Ask" (PAA) feature has become the most prominent rich result in the SERP, surpassing even the once dominant featured snippet.

This shift highlights the evolving nature of user queries and the growing importance of addressing specific, long-form queries in content.

Looking ahead, understanding and adapting to these changing trends will be key to future organic growth.

Goal: Be the result of SGE
The full implementation of SGE is expected to have far-reaching implications for the way people interact with search engines.

SGE places even more emphasis on creating informative answers that are confirmed by reliable sources. You need to adapt your strategies and success metrics accordingly. For a stable presence in search results, refine your product, know your target audience, and ensure your content meets their needs.

Trend: Shift to long searches
Traffic from short-tail terms, which are typically more general and have high search volume, is expected to decline more than traffic from highly targeted, niche, and long-tail queries that require specialized and in-depth content. As users seek more precise and tailored information, marketers and content creators need to include more targeted, niche content in their SEO strategy .