Social media monitoring definition

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Social media is a go-to channel for brands to connect with their audience. Social media monitoring is the first step towards powering these connections, helping brands find the conversations they should be aware of or participate in. It’s the process of gathering useful social discussions and messages to keep track of customers’ likes, dislikes, wants and changing needs.

Social media monitoring is a process that helps brands find social conversations usa mobile database they should be aware of or participate in.
It allows you to track mentions of your:

Brand name and common misspellings
Product names and common misspellings
Main competitors
Product or brand in particular areas
Example of social media monitoring
Social media monitoring tracks the key phrases and terms important to your company and surfaces relevant conversations for you to respond to.

For example, earlier this year, 100 Thieves, a lifestyle and gaming company, mentioned the footwear brand Crocs on X (formerly known as Twitter). Even though they didn’t tag the account, Crocs likely used social media monitoring to find the mention and respond promptly.