Here are five example goals you can achieve within each funnel stage:

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Set goals for video marketing
At the beginning of any new marketing strategy, you’ll start by setting goals. What do you want your videos to achieve?

If you’re just starting out, we recommend setting only a few goals so you don’t become overwhelmed. An example of a video marketing goal would be generating brand awareness.

But with the right script and creativity, your video marketing strategy can do more than boost awareness of your brand. It can also guide potential customers through the decision stage of their buyer’s journey, educate customers on their brand new purchase and fuel a brand’s advocacy plans.

There are five stages of a typical marketing funnel and videos can fall thailand mobile database into each stage as long as you develop your social media marketing strategy to align with each one.

A graphic listing the stages of the marketing funnel with example goals.
As you reflect on what your goals are for your video marketing strategy, consider where they’ll fall within each stage of the buyer’s journey and use it to inspire your social media video ideas. Identifying the funnel stage will help you create highly effective calls to action in your video content as well.



Awareness: Reach new customers
According to The 2024 Sprout Social Media Content Strategy Report, social media users are using video-centric channels like Instagram, YouTube and TikTok for product discovery. These are more than “social networks” for audiences, especially Millennial and Gen Z consumers. Digital video content is a way to find and vet brands, products and services.

In the first stage of the buyer’s journey, brands are trying to capture consumers’ attention and introduce themselves. Social media video marketing is a great medium to reach new customers and show them who you are and what you value, what your brand offers and what differentiates it from your competitors.