Before, you would get in touch with traditional media outlets (radio and tv, for example), analyze advertising costs and the vehicle's affinity with your audience, negotiate prices and hire the space. But who guarantees that your ad will reach the number of people you want? Or that you would get the expected return on your investment? Advertising purchases were made like this, without any guarantee — which could be very expensive, especially for brands with lean budgets.
advertising needs to do its best to convince people, who no longer poland whatsapp data accept what brands say as absolute truth, take their criticisms to the internet and could waste all their investment. Therefore, investing in traditional advertising has become unfeasible for many companies, due to the cost and public rejection. So, brands looked for new ways to achieve results with marketing.
And that's why growth hacking has gained so much traction. Growth hacking presents itself as a safer solution for companies, as it involves carrying out experiments and analyzing data before applying strategies. They are only adopted if the experiments prove their efficiency, that is, when they present faster and cheaper solutions than traditional marketing. The mission of growth hacking is to make businesses scalable, repeatable and sustainable.