Customer journey management and conversion funnel optimization

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A conversion funnel is the process of customers moving through the purchasing process – from visiting a website to purchasing a product or service. No company that wants to maximize sales and increase customer engagement can do without awareness of the conversion funnel.

A large portion of customers do not make a purchase during the purchasing process. Potential customers gradually drop out at different stages of the cycle, which is graphically well illustrated by the lithuania phone number data shape of the funnel. By analyzing the individual steps of the funnel, you can identify weak points that deserve optimization and convert a larger number of potential customers into loyal or lifelong customers.

Issues that lead to abandonment can include a complex landing page, cluttered or confusing website navigation, a lack of sales pitches, unprofessional or poor-quality photos, or a problematic path to the shopping cart. Customers may also be deterred by unexpectedly high shipping costs or excessively long delivery times.

The purpose of the conversion funnel
A good conversion funnel is a deep well of information about where your visitors come from, how they move around your website, and what happens when they convert. It reflects how your prospects and customers respond to your content, PPC ads , and other marketing activities. This information is invaluable for optimizing your marketing efforts and increasing conversions.

A marketer who has the opportunity to understand the customer's digital journey also has the chance to recognize opportunities to influence individual steps.